The Curious Case of Bad Luka Commercials: Examining the Missed Opportunities in Marketing a Superstar
Introduction Remember that Sports Drink X ad where Luka Dončić awkwardly tries to speak surfer slang while pretending to ride a wave? Or the Fast Food Y commercial where his delivery of a punchline falls flatter than a deflated basketball? These moments, etched into the collective memory of sports fans, highlight a perplexing reality: despite … Read more
